Since 2010, millions have watched Firey complete his animated journey to win the Battle for Dream Island.

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This is the site for OFFICIAL BFDI PLUSHIES and STORES.

BEWARE OF COUNTERFEIT PLUSHIES SOLD ELSEWHERE!

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Firey and Leafy are back!

Watch the BFDI Official Character Guide trailer here!

Watch BFDI

Firey Plush

• About 10 in (25.4cm) in diameter

• Comes in a clear plastic bag.

• New material only.
• Surface washable in cold water.
• No bleach. Air dry.

• Reg. No. PA-19166 (CN)
• Contents: Polyester fibers

Firey is out of stock; it will come back!

Thank you for your patience!

Price: $32.99

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Leafy Plush

• About 12.5 x 8.6 in (32 cm long x 22 cm)

• Comes in a clear plastic bag.

• New material only.

• Surface washable in cold water.

• No bleach. Air dry.

Sorry - Leafy is out of stock; it will be back!


Price: $19.99

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Coiny Plush

Mischievous Coiny has been up to silly shenanigans ever since he started slapping Firey in 2010. Get the authentic Coiny plush now!

• About 7" (18 cm) in diameter,  3" (8 cm) thick .

• Comes in a clear plastic bag.

• New material only.
• Contents: Polyester fibers.

• Surface washable in cold water.
• No bleach. Air dry.

Price: $19.99

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Marker Plush

Ever since his debut in 2010, Marker has been a beloved fan favorite who loves playing “Toss the Dirt". Get your own Marker plush!

• About 16" (41 cm) x  4" (10 cm) diameter.

• Comes in a clear plastic bag.

• New material only.
• Contents: Polyester fibers.
• Surface washable in cold water.
• No bleach. Air dry.

Price: $29.99

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BFDI Official Character Guide

Find the hidden knowledge to the 64 characters battling for that island of luxury.

• Originally published 2019 by Scholastic in collaboration with Jacknjellify

•  Paperback
•  48 pages
•  5.2 x 7.6 inches (133 mm x 194 mm)

•  Rated: Ages 8-12
•  ISBN: 978-1-338-35839-1

Price: $12.99

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Rocky Plush

With his embroidered face, floppy legs, and flat bottom, Rocky is a natural at sitting on flat surfaces. Plus, his legs and two-tone body are fuzzy all over.

• About 9.5 in x 7 in x 6 in (24 cm x 18 cm x 15 cm)

• Contents: Polyester fibers

•  New material only

•. Comes in a clear plastic bag.

• Surface washable in cold water.

• No bleach. Air dry.

Price: $29.99

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Firey Jr.

Firey Jr. is back! They say there’s no one quite like him in BFDI, but he is about HALF the size of a certain similar someone. Just like he warmed up his teammates in Team Ice Cube, Firey Jr. can be yours!

• About 4 in. (10 cm) in diameter

• Comes in a clear plastic bag. • New material only. • Contents: Polyester fibers
• Surface washable in cold water.
• No bleach. Air dry.

Price: $14.99

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X Plush

Long-awaited X Plush is here!!

• Dimensions: 12"(30cm) x 15"(30cm)  x 4"(10cm)

• Contents: Polyester fibers

• New Material Only

• Comes in a clear plastic bag.

• Surface washable in cold water.

• No bleach. Air dry.

Price: $29.99

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Four Plush

Long-awaited Four Plush is here!!

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• Dimensions: 11"(28cm) x 15"(38cm)  x 4"(10cm)

• Contents: Polyester fibers

• New Material Only

• Comes in a clear plastic bag.

• Surface washable in cold water.

• No bleach. Air dry.

Price: $29.99

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Loser Plush

• Dimensions: 5” x 5" x 5" (12.7 cm x 12.7 cm x 12.7 cm) .

• Contents: Polyester fibers

• New Material Only

• Comes in a clear plastic bag.

• Surface washable in cold water.

• No bleach. Air dry.

Price: $15.99

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Pen Plush

• About 15.5 x 2.5 in (39.5 x 6.5 cm)

• Contents: Polyester fibers

• Comes in a clear plastic bag.

• New material only.

• Surface washable in cold water.

• No bleach. Air dry.

• About 15.5 x 2.5 in (39.5 x 6.5 cm)

• Contents: Polyester fibers

• Comes in a clear plastic bag

Sorry - Pen is out of stock. It will be back!

Price: $15

Out of Stock

Woody Plush

• About 9" square and 3" thick

• New material only.

• Surface washable in cold water.

• No bleach. Air dry.

• Contents: Polyester fibers

Price: $17.99

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BFDI on Crowdmade

High-quality products printed to order, with new designs released throughout the year!

CROWDMADE x BFDI

BFDI on Spreadshirt

Our classic T-shirt store, where older designs are still available!

BFDI on Spreadshirt

BFDI on Redbubble

The oddball collection!

BFDI on Redbubble

Questions, concerns, order status, or anything else related to the store?

Please include the order number (if available), your name and email address with which you made the order.

Contact us
  • Shipping in the US

    We try to ship within a couple of days of your order. When your order is shipped, we send you a confirmation email and/or text message , which includes a tracking number. It is important that you include a valid email address when you make the order in order to receive the tracking number.

    Domestic orders by Fedex or DHL may take up to 8 days (more during major holidays) before being transferred to the US Post office for delivery. Currently, there may be delay due to the Covid-19 pandemic.

  • For Recipients Outside of the US

    International orders may take up to 30 days depending on the country (more during major holidays). When the item reaches the destination country, it is transferred to the local post office for delivery. In addition, your country might charge a customs duty before you can receive the item. This duty is not included in the shipping charge at checkout.

    If your country is not available at checkout, please email support@jacknjellify.com to enable your country.

  • Tracking Your Order

    When your order is shipped, a shipping confirmation will be emailed to you. Be sure to include an email address on your order! This confirmation will include a tracking number; click on that number to get to the tracking page.

    On the tracking page, click on the Details tab for information on the transit stops that your packages will go through. On the left-hand side of the Details page is a "Delivery by xxxx" tag, indicating that when your package reaches your country/city, it will be transferred to a local delivery service such as US Post Office, US Post Office Int'l, DP Paket Plus, etc. Below the Delivery By tag is the tracking number for the delivery. You can click on that number for further details, or you can enter the tracking number on the following tracking app: https://parcelsapp.com/en/tracking

  • Shipping Charges Increase

    Shipping carriers have increased shipping charges substantially, including Covid surcharge, fuel surcharge, etc. Although we have never increased our shipping charges for our customers previously, we regret that we have no choice this year.